{"product_id":"oni-denim-271-ecru-124oz-organic-cotton-just-right-straight-jeans-ecru","title":"ONI Denim 271-ECRU 12.4oz Organic Cotton Just Right Straight Jeans Ecru","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe ONI Denim 271-ECRU is built around an exceptional fabric: a \u003cstrong\u003e12.4oz organic cotton selvedge denim\u003c\/strong\u003e that brings together sustainability and texture in equal measure. By growing the cotton \u003cstrong\u003ewithout pesticides or fertilizers\u003c\/strong\u003e, water pollution is reduced and reliance on machinery is minimized — significantly reducing greenhouse gas emissions and resulting in a genuinely \u003cstrong\u003esustainable denim\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe color is the \u003cstrong\u003enatural off-white tone of the cotton itself\u003c\/strong\u003e, achieved without excessive bleaching. The cotton's impurities remain visible as \u003cstrong\u003eslubs\u003c\/strong\u003e, giving the fabric a \u003cstrong\u003esimple, rustic texture\u003c\/strong\u003e that will gradually \u003cstrong\u003ewhiten with wear\u003c\/strong\u003e — an evolving character unique to ecru denim.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eTo create this new ecru fabric, \u003cstrong\u003eOishi-san\u003c\/strong\u003e sourced yarns of \u003cstrong\u003ehigh-quality organic cotton (Label Grade OCS 100)\u003c\/strong\u003e and woven them at \u003cstrong\u003eultra-low tension\u003c\/strong\u003e on a \u003cstrong\u003evintage shuttle loom\u003c\/strong\u003e. While standard organic cotton tends to feel stiff, ONI used \u003cstrong\u003evintage spinning\u003c\/strong\u003e to produce soft yarn and finish the cloth gently — resulting in a \u003cstrong\u003e12oz fabric with a fantastic slubby, neppy, soft texture\u003c\/strong\u003e that is clean, crisp, and classic.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe silhouette is a \u003cstrong\u003eregular relaxed fit\u003c\/strong\u003e — featuring a \u003cstrong\u003ehigh rise\u003c\/strong\u003e with \u003cstrong\u003eample room through the waist and thighs\u003c\/strong\u003e, almost wide through the top block, with a \u003cstrong\u003esubtle taper toward the leg opening\u003c\/strong\u003e. The result is a confident, easy-wearing profile that pairs effortlessly across boots, sneakers, and sandals.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eConstruction details reflect ONI's quiet obsession with refinement. The jeans feature a \u003cstrong\u003ebutton fly\u003c\/strong\u003e with \u003cstrong\u003eoriginal ONI buttons\u003c\/strong\u003e, \u003cstrong\u003eoriginal copper punched rivets\u003c\/strong\u003e, \u003cstrong\u003ehidden rivets\u003c\/strong\u003e on the inside of the back pockets, and a \u003cstrong\u003egreen-lined selvedge\u003c\/strong\u003e specific to ecru denim. The classic \u003cstrong\u003eleather patch with the signature Oni-yaki embossed design\u003c\/strong\u003e is recreated here as a \u003cstrong\u003efabric patch\u003c\/strong\u003e, and the \u003cstrong\u003eoriginal flasher\u003c\/strong\u003e completes the package with the brand's signature character.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eFit Notes:\u003c\/strong\u003e This model fits \u003cstrong\u003eslightly larger than usual\u003c\/strong\u003e for ONI. We recommend \u003cstrong\u003esizing down one\u003c\/strong\u003e from your usual ONI size. Compared to most global American brands, we also recommend \u003cstrong\u003esizing down one\u003c\/strong\u003e or staying true to size. The denim is \u003cstrong\u003eunsanforized\u003c\/strong\u003e but has been \u003cstrong\u003eone-washed\u003c\/strong\u003e, so no further shrinkage is expected. With regular wear, the waistband will stretch approximately \u003cstrong\u003e1 inch\u003c\/strong\u003e, allowing the fit to settle comfortably over time. As always, we strongly recommend checking our size chart to find your perfect size.\u003c\/p\u003e","brand":"ONI DENIM","offers":[{"title":"29","offer_id":60611786932558,"sku":"ktu1788211335996","price":186.9,"currency_code":"GBP","in_stock":true},{"title":"30","offer_id":60611786965326,"sku":"blw1788211335997","price":170.88,"currency_code":"GBP","in_stock":true},{"title":"31","offer_id":60611786998094,"sku":"xee1788211335998","price":184.23,"currency_code":"GBP","in_stock":true},{"title":"32","offer_id":60611787030862,"sku":"keh1788211335999","price":200.25,"currency_code":"GBP","in_stock":true},{"title":"33","offer_id":60611787063630,"sku":"qbz1788211336000","price":162.87,"currency_code":"GBP","in_stock":true},{"title":"34","offer_id":60611787096398,"sku":"jxv1788211336001","price":165.54,"currency_code":"GBP","in_stock":true},{"title":"36","offer_id":60611787129166,"sku":"vkh1788211336002","price":213.6,"currency_code":"GBP","in_stock":true},{"title":"38","offer_id":60611787161934,"sku":"uqu1788211336003","price":186.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/0833\/6206\/files\/oni-denim-271-ecru-124oz-organic-cotton-just-right-straight-jeans-ecru_1.jpg?v=1788211341","url":"https:\/\/www.dawnquarry.shop\/products\/oni-denim-271-ecru-124oz-organic-cotton-just-right-straight-jeans-ecru","provider":"My Store","version":"1.0","type":"link"}